To be honest, the concept of author branding is still a bit new to me. I understand what it is, and at first it sounds like something really complex that will take a lot of work to build (and it can), but it’s really pretty simple from what I’ve learned. Marketing in itself can be scary when you’re first starting out, but it’s really all about consistency and planning. Every day I should be marketing my book (The Lerewood) with Kellan Publishing and marketing myself, whether it’s a post on Twitter or announcing a new giveaway. I’m still working on that part, but as I learn more about marketing I’ve learned a bit about author branding too and why it’s important.
Your brand is what sets you apart from all the other competition. Just how we buy clothing brands we know and trust, whether its quality or customer service, building your author brand is important because it makes readers come back to you. There are so many things that go into this, such as the way you write or the way you make readers feel when they read your work. Part of it is visual, like the colors you use on your website, but I think most of it is about looking within yourself and figuring out how you want your readers to view you. What makes you different from other authors? What makes your book different than others in the same genre? You have to figure out why people like not only your books or your writing, but why people like you.
The tricky part is conveying those amazing aspects of yourself online. There are many articles on the internet of how to do this, and I don’t want to just repeat all of these ideas, but trust me when I say it isn’t rocket science. Consistency is the key, though. Just how I really should be marketing as much as possible, your author brand needs to stay the same as well so your readers always know what to expect. Kellan Publishing is beginning to feature audio recordings on our author profiles, and I think hearing the authors voice is a wonderful idea. When I listen to authors like Charlene Mattson, I really feel like I can connect with her just by listening to her voice. I think another great idea would be to post some videos on YouTube, but I’m still thinking about what kind of videos I can make. And the more I think about it, I’m more excited than anything else to get myself out there and exposed—not so people can buy my books, but so people can get to know me.
Get your copy of The Lerewood
Check out my blog
Follow me on Facebook, Twitter, and Instagram
Welcome to Andrea's blog!
Here you can find news on The Lerewood and what I'm up to.