Marketing is one of those things that you can just research how to do and do it. In my experience, marketing my book The Lerewood with Kellan Publishing, I’ve come to learn that it’s more of a trial and error process. I’ve also come to learn that you can’t think of marketing as just trying to sell your book to other people. If that’s your mindset you’re not going to find much success, or get many book sales. If you’re passionate about your book, about writing, and want to have a relationship with your fans, then you’re going to get better results.
There are many different marketing tips for authors that you can find all over the internet, including the many blogs by our Kellan Publishing authors. In my previous blogs, I’ve talked about how to market on Twitter and about author branding. You can also read K.L. Dimago’s blog post ‘7 Marketing Strategies That Have and Haven’t Worked For Me’. What you need to expect about marketing your book whether you’re self published or published with a small company like Kellan Publishing is that sales are going to be very slow going. You don’t just post ‘Hey guys, buy my book!’ on Twitter and people say to themselves ‘Oh, yeah! That’s a great idea! Take my money!”. There are things you can do to capture a potential reader’s attention, like with 1,000 five star reviews or an amazing cover or an intriguing summary. But I think what’s most important is to make a connection with people.
Get business cards with your book information on it and where to find it. Meet up with readers at a book signing, a reading, or even at a convention. If someone messages you on social media, respond to it. Talk to your readers. Connect with new people and talk about your book in a conversation with a new friend. Follow people back on social media and comment on their posts if they do yours. Thank them for purchasing your book. Don’t just be a company trying to sell something; be a person sharing a passion. Readers will be drawn to you by your personality, and therefore your book, so do your best to show it off. One of these days I’d like to start creating some videos that I can put up on YouTube and my website. The cost of marketing can be pricy if you enlist the help of some company, but it isn’t necessary if your goal is to have real fans, not just an increase in numbers. But if you want results, you need to market constantly. Tweet every day, blog every week, and hold contests numerous times a year. I’m still working on marketing The Lerewood myself, but I know it’s a journey and I’m confident that my hard work will pay off in the end.
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Welcome to Andrea's blog!
Here you can find news on The Lerewood and what I'm up to.