In my previous blog about my marketing successes and failures, Goodreads was the most successful way I got exposure from my book. I posted a giveaway for my book, The Lerewood, on several different social media platforms, including Goodreads, Facebook, Instagram, and Twitter. I barely got any kind of response on Facebook and Twitter. I got a number of likes and entries from Instagram, but on Goodreads I had a whopping five hundred and thirty one people—this number amazed me in contrast to the other responses I’d gotten so far—requesting my book, or entering the giveaway.
Almost a year later, I did another giveaway on Goodreads. This time, six hundred and ninety seven people requested my book. I was happy with these numbers, because it’s more exposure, its real people, real readers, that have shown interest in my book. This is different than just likes or shares or retweets. But I wondered if I wasn’t branching out far enough.
The last two giveaways, I was only giving away one copy, the giveaway lasted for a week or so, and you could only enter the giveaway if you lived in the United States (I was worried about shipping costs). But I wanted to see what would happen if I changed all of that—what if I gave away more copies, had the giveaway last longer, and made it available to all available countries on Goodreads giveaways (the US, Canada, Australia and the UK)?
So that’s what I did. I posted that I was giving away five copies to five lucky winners in those four countries, and the giveaway lasted for two months.
So what were the results, you ask?
Two thousand, one hundred and sixty four entries!
Four of the chosen winners lived in the United States, and the last was in Australia. So the shipping wasn’t terrible. But it felt great to have those numbers, much better than my previous giveaways. Now I wonder what factor got the most entries—the extra copies, the extra time, or the extra countries? I plan on doing three more giveaway experiments to test that out!
I’ve also realized that I’ve had a goal to contact reviewers to try and get more reviews for my book on Goodreads and Amazon, and I haven’t really been working on that. So, I just posted a request for reviewers on Goodreads, and each day I’ll have to remind myself to do some research, send an email, do something and stay consistent.
I also plan on saving up to go to BookCon in New York City next year and have a booth to sell my book, talk about it, and meet readers. I’d also like to contact my local Barnes and Noble and see if I can host an author event one day. We’ll see how that goes!
~ Andrea Churchill
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